As we welcome the Year of the Snake, the snake in the Chinese zodiac is often associated with wisdom, transformation, and strategic thinking. It tends to be a year of deep reflection, calculated risks, and personal growth. As a philanthropy leader, I am inspired by the characteristics of the Year of the Snake as they relate to the work we do in fundraising:
- Transformation and Renewal: Like a snake shedding its skin, this year often brings opportunities for reinvention. Philanthropy is changing in these trying times. Traditional methods of fundraising may not apply to new generations of donors or donors with diverse backgrounds. For instance, women will largely control $30 trillion in Baby Boomer wealth in the “Great Wealth Transfer.” Organizations will need to transform the way they engage with women philanthropists. Some studies have found women tend to be more altruistic with their giving, and a key driver for their giving is empathy for others. This may be the time to reassess donor engagement for the various donor groups and determine whether current strategies are relevant to a particular donor segment.
- Wisdom and Intuition: Decisions made with patience and foresight are favored. Quick, impulsive moves may lead to setbacks. Philanthropy is a long-term investment in the organization and in relationship building. Sometimes, the desire to close a gift quickly undermines the true intention of the gift and the donor. While there are financial goals and urgency of need, we must trust and leverage our knowledge of our donors and their philanthropic vision with the aspirations of the organization.
- Emotional Depth and Relationships: Connections may deepen, but misunderstandings could arise due to the Snake’s reserved nature. Open communication is key. Tell your story. Donors support organizations and leaders they can trust. As leaders, we are storytellers. We share with our donors our impact and our dreams. At the same time, we also must share our challenges and our barriers. Donors want to help, and they also want to help in good times and in bad times. In any relationship, there are the highs and lows, and the committed ones are donors who are there with you when you’re at your best and who are there to pick you up when you’re at your lowest point.
In closing, thank you for your work in the nonprofit sector and in philanthropy. There is no greater moment than now to provide leadership and to support our community of nonprofits. May the Year of the Snake bring you profound growth, awareness, and gratitude.